At the beginning of 2020 we are looking forward to the spa and wellness trends that we expect for the skin care industry. To use the business for the coming year, we turned to our in-house experts for the spa industry. Jessica Timberlake, How Eminence OrganicsPR manager and member of the executive committee on the board of directors of International Spa Association (ISPA)Jessica is on the cutting edge of this year's latest trends. Read on for their full forecast for 2020:
Spa Trends
Waterless treatments
Environmentally conscious spas are looking for ways to limit excessive water consumption. According to the EPA, standard shower heads use 2.5 gallons of water per minute! By creating waterless treatment protocols, also for body treatments, spas can reduce water consumption. The products in our Stone Crop Body Collection were developed with this in mind so that spas can offer a waterless body treatment.
personalization
Spas have traditionally set service standards to provide a unified experience for all guests. Spas are now moving away from this “rinse and repeat” service model and customize each spa visitor's visit to their personal preferences. In just two examples of treatment rooms equipped with a Bluetooth sound system, guests can play their favorite music during the service, or beauticians can customize your home care recommendations to as many or as few steps as you like.
Prediction of ingredients for skin care
organically
There is no doubt about it – clean beauty is now mainstream. As an organic skin care brand, before it was a trend, we tried to find the purest of the pure ingredients for our products. Biodynamic® ingredients have been a cornerstone of our ingredient philosophy for years. Now we can see that more and more companies understand the importance of Biodynamic® ingredients that are grown in accordance with the seasons and the orientation of the earth, moon and stars. As a tip, look for the Demeter International seal to ensure that the ingredients have been certified.
Crystals & gemstones
Now in water bottles, on fashion tracks, in yoga mats and even in jewelry collars for your furbabies – crystals and gemstones are practically synonymous with wellness! Those who incorporate crystals and gemstones into their daily lives believe that the stones transmit energy vibrations that harmonize the natural rhythm of the body. Whether it is about absorbing crystal-impregnated water, applying skin care based on gemstones or simply absorbing the energy of a piece of rose quartz on your desk, crystals and gemstones will be a cornerstone of the beauty and wellness room in the coming year.
Wellness Trends
luck
Happiness is a trend and yes, it is everywhere in the spa industry! At the Women in Wellness Summit of the American Spa magazine, finding happiness in yourself, in your company, and in your relationships was an important topic. Whether you're a spa professional or a spa visitor, the ubiquitous conversation about happiness will surely have a positive impact on you. Finding ways to incorporate simple “happiness practices” throughout the day has a ripple effect: you get a facial from a happy beautician, feel happy, and return to your family or friends and literally spread the cheers.
Just for fun, here is one of our favorite ways to get a boost. Take three minutes and write down three things you are grateful for – and be precise. For example, don't just say "flowers", but "the violets that bloomed on my kitchen window sill". Now encourage someone near you to do the same.
individuality
In close agreement with the spa trend of personalization is the understanding that wellness is really an individual practice. Some examples of wellness activities are cooking a fresh meal, running, a painting course or sitting in silent meditation. But maybe running scares you so a yoga class feels better for you. Or you are clumsy in the kitchen, so a vegetarian dinner from the farm to the table in a local restaurant appeals to you more. Regardless of how you practice wellness, listen to your individual needs and make 2020 the year in which you set priorities. Fortunately, the spa and wellness world offers more opportunities to relax than ever before.
Would you like to find out more about upcoming spa and wellness trends and industry training? Find out more about Eminence Organic Skin Care and apply to our authorized partner program.
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