Are you looking for ways to create more abundance in your spa practice? Complementary treatments are a perfect way to offer clients new exciting wellness options. From scalp massages to eye treatments, an add-on spa service provides staff with vital recovery time so that their bodies can relax between physically strenuous facials and massages.
If you need spa service ideas to increase your sales and improve the customer experience, try these product recommendations, sales techniques, and spa service ideas to keep your busy schedule and increase your sales.
Why Propose Spa Add-On Services?
An add-on spa service is extremely effective for several reasons. First, add-on services take advantage of your current base of loyal customers and make this a powerful way to sell higher volume of services. It is much easier to sell to your current customer than to a new customer.
Second, offering additional spa services gives you critical downtime from physically demanding work and protects the body from repetitive stress.
Most importantly, adding wellness offers and treatments greatly improves the customer experience. Unfortunately, many spa managers fear that suggesting additional services will deter clients. This fear is unnecessary, especially if you can refine your methods with simple steps.
How To Improve Your Client's Spa Experience (And Your Bottom Line)
Finding ways to improve the customer experience means happier customers who get the word out (free marketing!). One way is to suggest helpful add-on treatments as you show how you paid attention to the client and constantly think about ways to improve their experience. Here are three steps you can take to effectively suggest add-ons.
Step 1: responding to a customer's needs
Those seeking spa treatments may do so because they have a problem that they need to address. The key to not sounding intrusive is to make a welcoming, relevant recommendation based on a customer's real needs. Listen carefully to their problems, lifestyle and preferences to offer them new products and additional treatments.
If a customer is already excited about the service, they'll likely appreciate a tailored recommendation. While this is only for the sake of simplicity, a customer who is already at the spa will be more open to other services offered.
When helping clients find the perfect add-on treatment for their individual needs, you may not be able to describe what they are looking for, what their concerns are or, conversely, understand the treatments you are suggesting. To support communication, Read this handy guide we've put together to help define the most frequently questioned terms and treatments for professional skin care.
If you can recommend a service that fixes the customer's problem while remaining helpful (remembering a customer is being pampered and relaxed), you may see a spike in extra purchases.
Step 2: Suggest additional treatments at the right time
Suggesting other treatments while on service may not be the best time as it will lessen the atmosphere. One possibility is for a customer to book the service. You can recommend complementary products or services based on the booking. Another option is to ask if there are any other treatments that they looked at. Alternatively, there is an option to chat with your customer while you go to the front desk and suggest services they might like the next time.
Step 3: advertising and promoting
Use email marketing and social media to promote your add-on treatments and publicize your offers. For example, using a platform like Facebook Ads allows you to place advertisements in front of specific populations likely to be interested in spa treatments. The ads can be very specific and you can segment based on age, location, interests and buying behavior.
If you have a large email database, you can email them once or twice a week to promote your treatments and add-ons. This is an easy way to raise awareness of the various services you offer that people may not even be aware of!
The best add-on treatments to enhance a client's spa experience
Now that you know about promoting your ancillary treatments, we have a few ideas about services that you can recommend to a client based on their needs.
Back facial
If your client is dealing with back acne or blemishes, you can offer them a back facial that will remind them of the skin and relaxation benefits they would enjoy. You'll also want to explain how a back facial is similar to a regular facial by cleansing, exfoliating, extracting, masking, and moisturizing it.
A gentle cleanser that we recommend for a back facial is that Charcoal Peeling Gel Cleanser. Perfect for normal to oily skin types. You can wash away impurities and remove excess oil. You simply mix a small amount of the product with water in your hands, apply it, and massage it gently with your fingertips in circular motions before rinsing it thoroughly and pat dry.
You can use that too Clear Skin Probiotic Masque, which contains cooling cucumber and refined yogurt. This mask exfoliates and eliminates the appearance of defects.
Finish with the Stone Crop Body Oil, mixed with arnica and ideal for massage or humidification. This quickly absorbed oil has a nice stone harvest scent and leaves a matte satin finish that is suitable for both male and female clients.
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Charcoal Peeling Gel Cleanser
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Hand or foot massage With paraffin wax treatment
Do you notice that your client is dealing with dry, cracked hands and feet? A beautician or massage therapist can easily improve a service by adding a foot scrub and then a foot massage. This is also an opportunity to explain to a client the therapeutic benefits of a paraffin wax treatment applied to the hands or feet to treat those often neglected, hard-to-reach areas.
Start with that Mangosteen Lactic Pro Peel 10%, which smoothes the skin by removing dead skin cells. Next, use the Stone Crop Revitalizing Body Scrub, which gently exfoliates the skin with the invigorating benefits of rock salt. Finish with an application of the Mangosteen Body Lotion, a wonderful massage cream for all skin types. It contains lactic acid, which promotes cell turnover and brings new skin to the surface. You can also finish with our Mangosteen Regenerating Hand Cream, which contains a lactic acid complex to further exfoliate your hands. Finally, give the cuticle some attention with the Wildflower Ultralight Oil, which is easily absorbed into the skin and leaves a smooth satin finish.
For extra dry areas is the Rose hip and lemongrass repair balm contains a natural repair complex for dry skin. You can apply a small amount to the affected areas as often as needed.
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Stone Crop Revitalizing Body Scrub
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Eye treatment
Is your customer frustrated with under-eye pouches or puffiness? We recommend the award-winning one Neroli Age Corrective Eye Serum simultaneously moisturizes and fights the appearance of fine lines, wrinkles and crow's feet.
The Marine Flower Peptide Eye Cream relieves puffiness and brightens those pesky dark circles under the eyes while reducing the signs of aging.
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Neroli Age Corrective Eye Serum
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Lip treatment
If you want to treat the lips, this three-stage lip treatment is designed as an additional treatment for a facial treatment. Apply this during a facial scrub Citrus Enzyme Lip Exfoliator. Next, to soothe the skin, apply our Lip Comfort Plumping Masque. As the last step of a facial, dab on the Citrus Lip Balm to replenish and moisturize. It is petroleum-free and treats the lips with shea butter and sunflower oil.
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C.itrus Enzyme Lip Exfoliator
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Scalp massage
The Wildflower Ultralight Oil not only heals dry cuticles, but also works with a scalp massage. You can suggest this additional service and remind clients that scalp massages can be an effective stress and tension reliever. The formula of this product contains evening primrose oil, primrose oil, echinacea oil and linden blossom, which leaves the scalp feeling nourished.
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W.ildflower Ultralight Oil
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Let us know in the comments below which add-on treatment or product will give you the most success in your spa. You can also reach us on social media – we'd love your positive results!