Tag Archives: Wellness

Like many of you, we strive to leave 2020 behind and move on through 2021. There was at least one bright light in that dark year, however, and it was the ability of the spa and wellness industry to adapt and survive in these turbulent times. As we move forward over the next year, the need for change is greater than ever. Innovation will be the central mindset for the next year and lead us into an optimistic future.

Fortunately, our in-house spa is industry expert Jessica Timberlake, is here to let us know what changes and trends to expect. Jessica is the PR Manager for Eminence Organics and a member of the Executive Committee of the Board of Directors of the International Spa Association (ISPA). She stays up to date with the spa industry and is here to provide insight into the latest ingredients, beauty practices, and wellness trends.

Spa trends

Return to the treatment room

After months of limited contact, "social bubbles", isolation, shutdowns, and restrictions, spa goers return to the treatment room in droves. People long for touch and connection, especially after a time of deprivation and loneliness. That’s no surprise One in three people in the US reports increased levels of loneliness due to coronavirus, with millennials being the hardest hit. In the spa industry, we have long believed that the human connection was vital to mental health and keeping loneliness at bay. Studies show that massage increases dopamine and serotonin, and lowers cortisol levels, which in turn reduces stress. Spas poised to meet the rising demand for treatments will see unprecedented growth.

Contactless treatments

After the events of 2020, not all customers will be satisfied with practical services from trained professionals. To make this possible, spas should offer "no-touch treatment". What exactly is contactless treatment? It is a term that loosely defines treatments that are not “hands-on”. A non-contact treatment can be virtual skin care consultation, a massage performed by a licensed therapist holding a device that taps or kneads the muscles, or napping in a guided meditation capsule. First and foremost, spas should be ready to meet their guests “where they are” – regardless of whether the service is hands-on, hands-free treatment or a combination of both. By offering a no-touch treatment option, the spa can build the trust of its guests and ultimately keep them as loyal customers.

Extended aisle shopping

Spas will use and expand advanced aisle shopping solutions by setting up their own online stores and marketing them directly to their local customers. After virtual consultations and recommending a home care routine, beauticians can close the loop with their clients, who can complete the session by simply shopping the spa's product selection online.

Ingredients forecast for skin care

In order to give your customers the best results, these are the key ingredients and processes you need to know this year:

Hyaluronic acid as an essential component

Also known as "HA". Beauticians and skin care professionals have known this essential ingredient for a long time. Now consumers have entered the crease. Hyaluronic acid is suitable for all skin types and provides the skin with moisture and minimizes the appearance of fine lines. However, always check the source of this ingredient, especially for vegan customers, as this powerhouse can either be made from animal by-products or from fruits and vegetables (at Eminence Organic Skin Care we get our botanical hyaluronic acid from marshmallow plant extract).

Clean beauty is becoming mainstream

We have been using sustainable and environmentally friendly farming methods since 1958 to create natural, organic and biodynamic products® products. Now the world is catching up. "Clean" is becoming mainstream. “Clean” beauty and skin care products are no longer a unique category and are becoming a basic expectation of consumers. Regardless of their population size, consumers will seek (and demand) clean products.

Pre, Pro and Postbiotics

It's hard to say when "probiotics" were first identified as a skincare trend – but anyone with an eye on the industry will know it was years ago. So what does it mean when an ingredient trend lasts for years? It becomes a staple and expands. You'll see lesser-known terms like prebiotics and postbiotics, as well as new ingredient sources like kombucha to provide expanded sources of balance to the skin's microbiome.

Wellness trends

Eco ethics

The turbulent events in 2020 led the population, among other things, to an increased awareness of the health of the environment. Step into "Environmental Ethics," a greater awareness of the ethical actions companies and individuals are taking to make the world a better place through environmentally friendly practices. While savvy consumers are already shopping accordingly, there will be growing demand for companies that not only consider the environment in their practices, but also care for the world around us and help them ensure the longevity of our planet for generations to come.

Reconnect with the self

2020 was the year we served others – whether we were taking care of grooming, homeschooling, or a virtual Thanksgiving event for our families! It was necessary to spend energy on others to stay connected and fight loneliness. In comparison, 2021 is the year we want to reconnect with ourselves. To maintain sanity, the pendulum must swing the other way and people will try to reconnect with themselves.

"Third place" concept

Is your spa ready to become a “home away from home” for your guests? Now is your chance. Based on a study conducted by IKEA of 22,000 people in 22 countries, 29% feel more comfortable in places other than where they live every day. If "first place" is at home and "second place" is working (which is also their home for many now), what is "third place"? When individuals try to reconnect with their communities after the restrictions are lifted, a trusted haven like a spa becomes a welcome respite.

Would you like to find out more about upcoming spa and wellness trends and industry education? Learn more about Eminence Organic Skin Care and apply to our authorized spa partner program.

At the beginning of 2020 we are looking forward to the spa and wellness trends that we expect for the skin care industry. To use the business for the coming year, we turned to our in-house experts for the spa industry. Jessica Timberlake, How Eminence OrganicsPR manager and member of the executive committee on the board of directors of International Spa Association (ISPA)Jessica is on the cutting edge of this year's latest trends. Read on for their full forecast for 2020:

Spa Trends

Waterless treatments

Environmentally conscious spas are looking for ways to limit excessive water consumption. According to the EPA, standard shower heads use 2.5 gallons of water per minute! By creating waterless treatment protocols, also for body treatments, spas can reduce water consumption. The products in our Stone Crop Body Collection were developed with this in mind so that spas can offer a waterless body treatment.

personalization

Spas have traditionally set service standards to provide a unified experience for all guests. Spas are now moving away from this “rinse and repeat” service model and customize each spa visitor's visit to their personal preferences. In just two examples of treatment rooms equipped with a Bluetooth sound system, guests can play their favorite music during the service, or beauticians can customize your home care recommendations to as many or as few steps as you like.

Prediction of ingredients for skin care

organically

There is no doubt about it – clean beauty is now mainstream. As an organic skin care brand, before it was a trend, we tried to find the purest of the pure ingredients for our products. Biodynamic® ingredients have been a cornerstone of our ingredient philosophy for years. Now we can see that more and more companies understand the importance of Biodynamic® ingredients that are grown in accordance with the seasons and the orientation of the earth, moon and stars. As a tip, look for the Demeter International seal to ensure that the ingredients have been certified.

Crystals & gemstones

Now in water bottles, on fashion tracks, in yoga mats and even in jewelry collars for your furbabies – crystals and gemstones are practically synonymous with wellness! Those who incorporate crystals and gemstones into their daily lives believe that the stones transmit energy vibrations that harmonize the natural rhythm of the body. Whether it is about absorbing crystal-impregnated water, applying skin care based on gemstones or simply absorbing the energy of a piece of rose quartz on your desk, crystals and gemstones will be a cornerstone of the beauty and wellness room in the coming year.

Wellness Trends

luck

Happiness is a trend and yes, it is everywhere in the spa industry! At the Women in Wellness Summit of the American Spa magazine, finding happiness in yourself, in your company, and in your relationships was an important topic. Whether you're a spa professional or a spa visitor, the ubiquitous conversation about happiness will surely have a positive impact on you. Finding ways to incorporate simple “happiness practices” throughout the day has a ripple effect: you get a facial from a happy beautician, feel happy, and return to your family or friends and literally spread the cheers.

Just for fun, here is one of our favorite ways to get a boost. Take three minutes and write down three things you are grateful for – and be precise. For example, don't just say "flowers", but "the violets that bloomed on my kitchen window sill". Now encourage someone near you to do the same.

individuality

In close agreement with the spa trend of personalization is the understanding that wellness is really an individual practice. Some examples of wellness activities are cooking a fresh meal, running, a painting course or sitting in silent meditation. But maybe running scares you so a yoga class feels better for you. Or you are clumsy in the kitchen, so a vegetarian dinner from the farm to the table in a local restaurant appeals to you more. Regardless of how you practice wellness, listen to your individual needs and make 2020 the year in which you set priorities. Fortunately, the spa and wellness world offers more opportunities to relax than ever before.

Would you like to find out more about upcoming spa and wellness trends and industry training? Find out more about Eminence Organic Skin Care and apply to our authorized partner program.

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